E-commerce redesign · E-commerce · Australia & UK
Bleeding Heart Coffee
An audit and rebuild for a single-origin Ethiopian coffee brand selling to Australia and the UK — from a broken, heavy storefront to a fast shop the owners edit themselves.
Website auditRedesignHeadless CMS2025 – 2026
01 / 05
Lead with the origin story
A full-bleed harvest photo and the brand's own line open the page, then answer a first-time visitor's questions in order: why this coffee, what's for sale, and where it comes from.
or swipe
What changed
12.5 MB
0.6 MB
home page download
25 MB
1 MB
image assets after optimisation
8
0
broken image requests
3
0
placeholder pages — all now real content
The redesigned site is complete: every page is real content, and the shop, product pages and newsletter all run from the CMS.